Goal: Explain how plain language supports digital inclusion by improving accessibility, usability, and reach, and outline ways digital teams can make online services clearer and easier for all users.
As more services move online, digital inclusion becomes a critical social issue, and plain language is at its heart.
Why plain language matters for digital inclusion
- Bridges the digital divide. Not everyone is a digital native; many people need extra support to use online tools.
- Improves accessibility. People with cognitive disabilities, low literacy, or limited language skills benefit from clear, simple interfaces and instructions.
- Enhances usability. Plain language reduces confusion, improves navigation, and supports independent use.
- Expands reach. Tech companies and digital service providers can reach more users if their content is clear and accessible.
Examples of where plain language helps
- E-government portals and online forms
- Banking and financial apps
- Online learning platforms
- Customer service chatbots
- Instructions for installing and using digital devices
Practical tips for digital teams
- Write clear button labels and menu options.
- Provide step-by-step guides with images or videos.
- Offer easy-to-read and accessible versions of digital content.
- Conduct usability testing with diverse user groups, including older adults and people with disabilities.
Reflection prompt
- Why is plain language essential for promoting digital inclusion, especially as more services move online?
- What are some practical ways digital teams can ensure their platforms and content are accessible and easy to use for all users?
