Goal: Ensure the success of a plain language initiative by clearly assigning roles and responsibilities so everyone knows their part and is accountable for clear communication.
For plain language to succeed, everyone needs to know their role.
Possible roles
- Writers and content creators: Draft in plain language.
- Editors and reviewers: Check clarity, consistency, and tone.
- Managers and team leads: Ensure their teams follow the guidelines.
- Ambassadors or champions: Provide local coaching, share resources, and support colleagues.
- Leadership: Model plain language and endorse its importance.
Why this matters
- Avoids duplication or gaps.
- Builds accountability and ownership.
- Encourages everyone to see communication as part of their job, not just the role of the communications team.
Practical tip
Write down and share responsibilities so everyone understands their part.
Reflection prompt
- What are some typical roles in implementing plain language, and why is it important to assign them clearly?
- How does clearly assigning roles contribute to the success of a plain language initiative?