Goal: Use a real example to show how plain language and design improve accessibility.
How do we turn a confusing document into one that everyone can understand? This case study shows how Les Apprimeurs team redesigned a real brochure from Austria to be clearer, more accessible, and more useful—especially for people with cognitive disabilities.
The original brochure came from LebensGroß, a training centre in Graz that supports people with cognitive and motor disabilities. The leaflet promoted the Inclusive Nature Experience (INE) project, which offers nature-based learning activities. But the original version had a big problem: it was hard to read and use.
The design—three double-sided panels—was difficult to handle. The images were unclear, the text was dense, and the structure didn’t guide the reader. It was especially hard for the people the brochure was meant to help.
To improve it, Les Apprimeurs team followed plain language and accessible design principles:
- They chose a folded A5 format instead of the complex tri-fold.
- They used Century Gothic, a flat, readable font that also saves ink.
- They streamlined the content to focus only on essential messages.
- They added clear headings, bullet points, and visual boxes for easier navigation.
- They tested different cover images with users and chose one that was visually simple and meaningful.
- They adapted the text to different reading levels, based on the Common European Framework of Reference (CEFR), and refined it with user feedback.
Most importantly, Les Apprimeurs team tested the document with people with cognitive disabilities, as well as plain language and accessibility experts. The final result? A more inclusive brochure that users found easier to read, understand, and act on.
This case shows how accessible communication is not just a goal—it’s a process. It requires restructuring, testing, and above all, listening to the people who matter most: the readers.