In an emergency, every word matters. Whether it’s a natural disaster, a health emergency, or a sudden disruption of services, people need to understand quickly what is happening and what they must do. When instructions are unclear, long-winded, or filled with jargon, confusion spreads. And in a crisis, confusion can have serious consequences.
Plain language ensures that emergency messages reach everyone—including those who read slowly, are under stress, or don’t speak the national language fluently. It also helps people with cognitive disabilities, older adults, and children. Using plain language is not about simplifying ideas; it’s about expressing them in a way that’s immediately understandable.
Why clarity matters
Crisis communication is not just about providing information. It’s about helping people take action, make decisions, and stay safe. That means messages must be:
Short and direct
→ Instead of “In the event of unforeseen meteorological events that may compromise road safety”, say “If there’s a storm, avoid driving.”
Written in active voice
→ Use “Call 112 in case of emergency” rather than “Emergency services can be reached by dialling 112.”
Free from technical terms or explained clearly
→ Rather than saying “Maintain appropriate social distancing”, use “Stay at least 2 metres away from others.”
Organised by priority: what to do first, then details
→ Start with “Leave the building immediately”, then follow with “There is a risk of gas leakage due to the explosion.”
Plain language helps cut through panic and reduce reliance on informal or unreliable sources. It builds trust and keeps public institutions credible during fast-changing situations.
Beyond words: accessibility for all
Plain language is a key part of inclusive communication—but it’s not the only part. Information must also be accessible across different formats: spoken, written, visual, and digital. In a multilingual and diverse Europe, messages must consider translation, easy-to-read versions, and formats adapted for people with disabilities.
Cooperation between emergency services, public authorities, media, and accessibility professionals is essential to ensure that everyone receives clear and actionable information—at the same time, and in a way they can understand.
A shared responsibility
Plain language in emergencies should not be treated as an afterthought. It must be planned in advance, included in training, and integrated into all communication protocols. Institutions across Europe are starting to adopt plain language policies, and crisis communication is one of the areas where the impact is most immediate and visible.
Clear communication is not just a technical issue. It’s a public safety issue—and a democratic one. When everyone can understand what’s happening and what they need to do, everyone has a fairer chance to stay safe.